Gold Apple Media

Welcome

There is a famous proverb which says that “a word fitly spoken is like apples of gold in pictures of silver”.  This idea is obviously the inspiration behind the business name.  But it is more than that.  It is a standard, and a challenge.
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The Secret Of The Gold Apple

The 21st century may well prove to be the golden age of personal media.  Communication technology that was once the domain of media moguls is now available and affordable to the proverbial commoner.  The internet especially has released the pent up creativity of the masses.  For example, 'YouTube' and 'MySpace'  herald a new era where personal communication is  broadcast to the world, all for free.  Mass media is fast becoming the masses' media!

In this media revolution our lives are bombarded with the flash of images and the din of words more than ever before.  Not just daily, it is now every hour.  Not just on a local scale, it is truly global.  And not just as  spectators, but as interactively involved.  Entertainment, advertising, news, information, education, indoctrination – there is really nothing new, but it fills our senses and engages our minds like no former generation has ever known.  And the simple fact is, we love it!

Yet there are perils inherent in this media explosion. To know what these are, and how to avoid them involves learning the secret of the gold apple.
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